Category Archives: sales

Beware the sales pitch

We can learn a lot from used-car sales folks. Noted psychologist Robert Cialdini urges his students to study the techniques used that entice you to buy. Go to a used-car lot and see how the seller pitches the product, Cialdini … Continue reading

Posted in cialdini, heuristics, Native Science, sales, science communication | Tagged , , , , , | Leave a comment