Category Archives: heuristics

It’s not about science: it’s about control

Posted on September 18, 2015 by Cynthia (Istá Thó Thó) Coleman Emery

Give her the shot Once again childhood vaccines are at the news forefront. Seems that one of the presidential hopefuls thinks vaccines cause autism. I viewed this week’s debate through the periscope of the internet. Here’s what I learned: Donald … Continue reading →

Posted in affordable care, american indian, authenticity, framing, health, health insurance, heuristics, native american, vaccine | Tagged , , , | 1 Comment

How gaze affects our behavior

Posted on May 22, 2015 by Cynthia (Istá Thó Thó) Coleman Emery

Researchers are looking at how someone’s gaze affects our behavior. For example, researchers in England placed posters with staring eyes near bicycle racks and found fewer bikes were stolen. My colleagues figure we respond viscerally to a pair of watchful … Continue reading →

Posted in american indian, biking, communication, framing, heuristics, native american, native press, Native Science, science communication | Tagged , , , , , , | Leave a comment

Beware the sales pitch

Posted on March 6, 2015 by Cynthia (Istá Thó Thó) Coleman Emery

We can learn a lot from used-car sales folks. Noted psychologist Robert Cialdini urges his students to study the techniques used that entice you to buy. Go to a used-car lot and see how the seller pitches the product, Cialdini … Continue reading →

Posted in cialdini, heuristics, Native Science, sales, science communication | Tagged , , , , , | Leave a comment