Tag Archives: NEJM

Be careful when you grab the gold

There’s a lot of eye-rolling when you teach theory to college students. I get it. Students want to discover the practical matters of communication. Business. Success. I assure them they’ll thank me later. Eyes roll. Recently I heard from a … Continue reading

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The problem with science communication

The problem with science communication is that its essence is tethered to the premise that people are rational and want to make rational choices. In fact, our communication is based on the premise that if you provide people with the … Continue reading

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