American Retro begged for a second glance when I noticed the storefront decor was laced with geometric Indian designs.
Exterior windows painted with golden arrows were reminiscent of a Pendleton blanket. Could be Southwest. Could be Midwest. Maybe Osage. Hopi. Potawatomi.
In truth, the design just looks pan-Indian, a homogenous mix.
The arrow constellation reflects itself, opening like a bivalve, a symmetry of sunburst.
Problem is the gold paint: authentic North American art typically shuns gold patina.
The headless mannequins stare out the window dressed in blacks and grays and whites, just like all the stores on Rue Madame. No Indians on display.
I was relieved to be spared the faux Indian dummies after having spent the month of November channeling my ancestors’ sensibilities. In deference to Native American Heritage Month I wrote every blog through an indigenous lens.
The Parisian storefront reminds me that, at least for one designer, American retro stands for American Indian.
[Photo of the American Retro store on Rue Madame snapped by the author, December 2012]