You gotta hand it to Dove.

The beauty behemoth is launching a new campaign aimed at the armpit.

And what better place for lift-off than the Motherland.

New Jersey.

Unlike my nomadic upbringing, my husband is rooted in what he calls the Motherland—New Jersey.

Born and raised.

So we’re primed to New Jersey news.

Today’s New York Times features Dove’s love-letter to the armpit of the United States.

Dear New Jersey

When people call you the Armpit of America take it as a compliment

Sincerely, Dove

The campaign is aimed at selling underarm deodorant, natch.

And like its Real Beauty campaign, Dove employs models with ordinary silhouettes, eschewing the razor-thin mannequins of fashion ads.

At least one denizen of the Motherland can slip into the shadows while the spotlight shines its light on armpits.

Bet Chris Christie is breathing a sigh of relief.

Here’s the link