
Remember the Mom Jeans fauxmercial on Saturday Night Live?
In case you missed it, the clip shows a clutch of women wearing elastic-waisted blue jeans necessary for the woman who needs some give in her tummy and derriere.
The poochy jeans are “cut generously for today’s mom.”
The commercial pokes gentle fun at the “soccer mom” in her suburban milieu, flanked by kids and hubby.
From a framing and linguistic view, the word “mom” has become a synecdoche of women with children.
Mom now means “all moms.” Continue reading









